I'm reviewing a strategy plan and fine tuning the slides and it dawned on me that I did not have a strong grasp on the difference between goals and objectives.
Well, I did a little search and now I think I do.
I found two sources that when combined give clarity:
Bruce Kelley took a shot at defining the similarities and differences of these words: vision, mission, goal, objective, strategy, execution and tactics and this San Diego State University source does a good job distinguishing between goals and objectives.
Here is my amalgamation of these sources combined with my own take.
What do you think?
Well, I did a little search and now I think I do.
I found two sources that when combined give clarity:
Bruce Kelley took a shot at defining the similarities and differences of these words: vision, mission, goal, objective, strategy, execution and tactics and this San Diego State University source does a good job distinguishing between goals and objectives.
Here is my amalgamation of these sources combined with my own take.
- Vision - A broad, very qualitative future minded aspiration lofty in nature and often associated with an individual person fundamental to an organization (i.e. Steve Jobs)
- Mission - Also a broad qualitative aspiration. In my experience this is a corporate processed statement attached to a larger organization that ties to a vision but includes more tangible statements. This collective processing allows individuals to feel some ownership of its meaning. (i.e. HP Invent)
- Strategy - Lofty in nature but a representation of both qualitative and quantitative statements. I think about this as the aggregation of everything that follows, Goals, Objectives, Tactics.
- Goals - Lofty aspirations yet again, though incremental pieces of a mission and something that an individual team or functional business area can accomplish.
- Objectives - Measurable statements that have a discrete beginning and end that when aggregated accomplish the goals.
- Tactics - measurable subsets of objectives that describe the "who" "what" and "how".
- Actions or Tasks - The smallest statements of work that are achievable by an individual person in a relatively short period of time.
What do you think?
No comments:
Post a Comment